Built for this industry. By someone in it.
We don't work across industries. The niche is the point.
I didn't start with clients. I started with my own brand, because I needed to solve the exact problem I now help studios with. I'm a group fitness instructor and marketing professional based on the South Shore of Massachusetts. I built Waveform because I know what it's like to be the instructor whose classes aren't full. And I know what it takes to fix it.
I don't take on everyone. I know this industry because I'm in it.
Every service we offer has been built and tested on a live brand first.
Kim Nelson Dance Fitness is where I proved it. Before Waveform took on a single client, I built the full system on my own brand: website, email marketing, lead capture, and local SEO. Classes that once drew one to five people now sell out consistently with an active waitlist and nearly 300 people on my email list.
The case study updates itself every week.
See the workI work exclusively with boutique wellness and movement businesses. Not solo instructors just starting out. Not big-box gyms with corporate marketing teams. Established studios and wellness spaces with a strong brand, a loyal community, and a digital presence that hasn't kept up.
I understand the booking platforms, the class schedule constraints, the member retention cycle, the seasonal dips, and the local search behavior that brings new clients to studios like yours.
I'm based on the South Shore of Massachusetts.