Your studio has built something real. Your website should say so.
Waveform Marketing helps boutique fitness and wellness studios get found online, make a strong impression, and turn attention into new clients.
Kim Nelson Dance Fitness
Kim Nelson Dance Fitness is the proof of concept. Built by Kim before Waveform took on a single client. Website, email marketing, lead capture, and local SEO. Classes that once drew one to five people now sell out consistently, with an active waitlist and nearly 300 people on her email list.
- —Website built from scratch, mobile-optimized
- —Email marketing setup. Welcome sequence, lead capture.
- —Classes sell out. Active waitlist. 250-person email list.
Most studios have a strong brand inside their four walls. The problem is what happens when someone Googles you.
We dig into your current presence. What's working, what's broken, and what's costing you leads.
We build a site that looks the part and actually gets found. SEO, AEO (Answer Engine Optimization: how your studio appears when someone asks ChatGPT or Google AI for a recommendation), booking integration, and lead capture built in from the start.
We keep things moving. Monthly care, SEO reporting, and strategy to stay ahead of what's changing.
Who this is for
We work with established boutique fitness studios and wellness spaces on the South Shore and beyond. Businesses that have built a real community and a strong brand in person, but whose online presence has not caught up.
We don't manage social media. That's intentional. We work alongside your social team and own what they can't: website, SEO, AEO, email capture, and the systems that turn attention into paying members and bring in new clients.
We don't take on everyone.
Every client gets full attention, which means we stay selective about who we work with.
What we do
Digital Presence Audit
A thorough review of your website, Google Business Profile, SEO, and lead flow. Delivered as a written report with a clear action plan.
Website Build
SEO and AEO set up from the start. Full team training at launch so you're never dependent on an agency to update your own content.
Monthly Retainer
Ripple (SEO monitoring) or Signal (strategy advisory). Ongoing support built around what your studio actually needs.
Ready to get found?
Most clients start with an audit. It's the fastest way to understand what's actually costing you leads and what to fix first.
Start with an audit